Wednesday, 20 June 2012

SEO and Organic Traffic

SEO – Search Engine Optimization – is the process of increasing user traffic to your website from free or organic listings on search engines.  This is different than the use of paid advertisements.  The entire purpose of SEO, in a nutshell, is to increase the visibility of your business’ website in the search engines’ search results.

Broadly speaking, the higher (or earlier) your website appears in the search results list, the more people are likely to actually visit your site.  Studies by Best SEO experts and others in the internet field have demonstrated that the vast majority of search engine users will only look at the results listed on the first two-three pages of their search results – and many will go no further than the first page – and hence the entire purpose of SEO is to ensure that your website ranks higher than your competitors’ when people do a search related to your industry or business.

Think about when you do a search on Google or one of the other search engine; how many pages do you usually look at when considering your search results?   Consider this.  You could have the best product from the best company in your industry, but if potential customers do not even find your website when they perform a search related to your business, none of that matters, right?

Of course, there are still many companies that rely on traditional forms of advertising, such as newspaper advertisements, television commercials, sponsorship of sporting events etc.
However, this kind of paid advertising is quite expensive, and unless your company is large enough it is generally cost-prohibitive for you to rely on paid advertising as your primary marketing tool.  The nice thing about SEO, however, is that you do not need to spend a fortune implementing it, and indeed with the help of a trained SEO expert, the vast majority of SEO techniques are actually free to implement.  If you are just starting up a new business, nothing beats free advertising!

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