Search Engine Optimization – SEO - An Intro

Search engine optimization is the systematic process of gaining visibility on website. More varied methods used to achieve this is better than sticking to only one. For better results, one needs to understand the working of search engine in depth. Optimizing may involve removing barriers, increasing relevance, editing content and so on. The search engine optimization began in the mid of 90's and web masters and other professionals in the field helped to achieve this.

Lots of wrong policies and practices were also being followed which were mended after due consideration. Search engine optimization can either be achieved by approved methods commonly known as white hat methods or it can be achieved by ways being disapproved and are called black hat methods. The choice is yours to make. One is long lasting and adhering and the other is temporary and vanishing. Organic SEO is the natural method used to appear higher on search engine results pages (SERP s). One method of doing this is by focusing on the keyword and then providing substantial material related to it. There are several other ways also e. g., by linking it in the best possible way to achieve favorable results. You need to have a comprehensive plan and approach towards achieving this.

By improving the existing quality to improve the flow of traffic towards any website, no single approach is feasible for all. Each website's approach towards achieving this should be strategically planned according to the requirements and needs. Search engine optimization is gaining popularity and people are getting aware for many different reasons. As a result, many people have been involved and more and more are getting involved with each passing in one way or the other. There are people who feel it is worth to improve your ranking for your business, but there are also others who feel if it is not done properly, it is not going to bring any beneficial results.

Does Duplicate Content Affect SEO?

If your company is very actively participating in blogs, websites of social media, videos and other sources of information for your business, then your search engine ranking will certainly reach sky high. As a consequence, visitor traffic towards your website will amplify. Though you have heard that more the content the better but this content must not be the duplicate content even from your own site.

Basically, duplicate content is that one which is visible on the web on more than one single URL. It might be the accurate content or very identical content. Duplicate content can arise within the website or it could be from an outer source. The main focus here is, does duplicate content within own site affect SEO? Yes it certainly does. Whenever a user is looking for something on Google, the search engine likely gives the top most results. People are presented with several results for each request apart from presenting the similar content from various sources. So, whenever additional same or semi-matching content is found on the web, it has to select one and take no notice of the other. This procedure is rather quiet fussy because it becomes much complicated to settle on which description is more pertinent to a specified search inquiry or which account is the real one given by the publisher.

Duplicate content is just similar to dual road signs that does point two different directions but at the end have the same concluding destination. Though, Google has already given the statement that sites will not be penalized for unintentional duplicate content placement but the reality is no matter whatever is asserted by Google people, the search engine will always ignore those sites that are having pure content and any accidental SEO infarctions. Fewer appropriate results are also found. Content duplication must be avoided within own site as well. If found then make it certain that the content is accessible only to single canonical URL. Rather, it would hurt you a lot if the search engine realizes that the website is spammy. In certain cases where your site returns analogous content which is supported by limitations predetermined in the URL then Google Webmaster tool can be used. To give the most excellent search engine exposure, search engines will hardly ever reveal numerous pieces of content and thus, are compelled to select the version which is most probably the authentic or the best one!

Major Alterations Made by Google

Major alterations made by Google to create an impact on the SEO prospects!

Google has presented with some fresh alterations and they all belong to a longer duration plan that has further more elements. Google is performing a good job in the sense of changing the minds of people from strategic SEO attitude towards usage of more deliberate methods. A few of the Google’s ideas will have a huge impact upon the major developments for a SEO. Some of them are:

· Keyword data not given:

Google has made an attempt to create all the organic searches protected since the month of September. In this sense, it means that we are now not capable to achieve keyword data for the patrons who are arriving at the site after doing Google search. The news of losing keyword data is depressing on several basis. Broadly, it will create an impact upon publishers In a number of ways, which also comprise of losing a worthy tool for comprehending the purposes of clients that visit the site for switching optimization and other things.

· Page ranking updates are not given:

Previously, Google has given updates for the Page Rank as depicted in the Google Toolbar for every 3 months time but these ranks were not given since the month of February. In total it makes a time period of 8 months in which 2 updates have been flunked. Furthermore, Google’s has no intention of updating the Page Rank status this year as well though people consider this a vital element for the evaluation of website’s functionality.

If Google is considering closing this data flow completely then SEO have to rely on other elements for evaluation apart from the previous ones. However, the situation would be far more better than Page Rank anyhow because Google officials do not themselves utilize it in that manner so why SEO’s should would use this. The focus is to given more to the target clients and the organization of those tactics by which good experience can be given to the clients.