SEO is used to
improve a website’s visibility and ranking on a search engine. The higher ranking
a website holds, the more visitors it attracts from the search engine. The two
main types of SEOs are On-site SEO and Off-site SEO. Both of the types are used
now a day by the website owners to get higher rankings than others. Off-site
SEO is very common, which includes blogging, tagging, bookmarking, back
linking, etc. On-site SEO is much more reliable and durable. There are some
powerful tactics that have to be adopted to get the desired result with On-site
SEO.
- Use
the keyword in page title and remember to choose a perfect attractive keyword.
- Use
the keyword in the anchor text and keep varying anchor text, so that it doesn’t
look similar and boring.
- Use
your keyword according to the market that you want to target. The exact keyword
density is not fixed; it all depends on the audience and search engine that you
use. Highlight the keywords through underlining and bolding them.
- Use
the keywords related to the theme of the website you own. Keep your meta
description in line with the content of the website.
